Back in 2014, the domain name VidaliaOnions.com expired, and went up for auction. For some reason the original owner abandoned it, and being a Georgia native, I recognized it ’cause I was familiar with the industry. I’ve been buying expired or abandoned domain names for a while, and enjoy developing them into niche businesses. This one was different though – I backordered the domain as a spectator, but for kicks & giggles, I dropped in a bid around $2,200 ’cause I was confident I’d be outbid.

5 minutes later, I was the proud owner of VidaliaOnions.com. I had no idea what to do with it. Ready, fire, aim.