Summary
In case you didn’t get the memo, everyone is feeling very Chinese these days. Across social media, people are proclaiming that “You met me at a very Chinese time of my life,” while performing stereotypically Chinese-coded activities like eating dim sum or wearing the viral Adidas Chinese jacket. The trend blew up so much in recent weeks that celebrities like comedian Jimmy O Yang and influencer Hasan Piker even got in on it. It has now evolved into variations like “Chinamaxxing” (acting increasingly more Chinese) and “u will turn Chinese tomorrow” (a kind of affirmation or blessing).
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As is often the case with Western narratives about China, these memes are not really meant to paint an accurate picture of life in the country. Instead, they function as a projection of “all of the undesirable aspects of American life—or the decay of the American dream,” says Tianyu Fang, a PhD researcher at Harvard who studies science and technology in China.
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Part of why China is on everyone’s mind is that it’s become totally unavoidable. No matter where you live in the world, you are likely going to be surrounded by things made in China. Here at WIRED, we’ve been documenting that exhaustively: Your phone or laptop or robot vacuum is made in China; your favorite AI slop joke is made in China; Labubu, the world’s most coveted toy, is made in China; the solar panels powering the Global South are made in China; the world’s best-selling EV brand, which officially overtook Tesla last year, is made in China. Even the most-talked about open-source AI model is from China. All of these examples are why this newsletter is called Made in China.
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For the most part, this is a fun and innocuous trend, often interpreted as a show of admiration for China and Chinese culture. That’s why some Chinese or Chinese diaspora creators have joined in on the meme, telling their followers yes, you are Chinese if you enjoy hot pot. Chinese artists have also rode the viral wave by producing art that is “Orientalism chic,” a term coined by the culture writer Patrick Kho. By repackaging orientalist tropes with better taste and a light dose of identity politics, they can meet Western audiences where they are, without fully surrendering to familiar caricatures.