In 2024, the voters who knew the least about politics were some of Donald Trump’s strongest supporters. One pre-election poll found Americans who didn’t consume any news at all said they’d vote for him over Kamala Harris by a 20-point margin, 60%1 to 40%.

Today, the president’s support among low-knowledge voters has cratered to just 43%, according to a new analysis of data from our January Strength In Numbers/Verasight poll. The share of 2024 voters who now disapprove of the president is well over 55%.

According to our poll, low-knowledge voters backed Trump by a net margin of 11 points in 2024. Now, however, the same low-knowledge voters say they disapprove of the president by 13 points — a 25-point shift away from the president.

High-knowledge voters were roughly evenly split in 2024 (voting for Harris by 2 points, per self-reports in our data), and have moved against Trump at a softer rate, to -14. The two groups are compared in the following chart: